The COVID-19
Effect on Marketing
Strategies for 2021
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Uncharted territory
“The impact of COVID-19 in early 2020 was devastating and placed a lot of pressure on our business. It forced our people and leadership team to get super vigilant, innovate, work together and, ultimately, pull through. ”
Chris Knights
Zib Digital CEO
Introduction
There’s always a huge interest in digital marketing trends and innovation in marketing as we get closer to a new year. This year is certainly no exception.
The COVID-19 pandemic upended how businesses operated in 2020. More products and services moved online, and many employees will continue to work remotely or in a hybrid settingfor the foreseeable future.
Digital marketing trends to help
grow your business in 2021
- Businesses are no longer restrained by location
- Brands can no longer count on customer loyalty
- Brands are investing in digital strategy and online marketing
- SEO will become the top priority spend for brands
- Digital marketing agency needs to deliver
- Your online appearance matters
Research shows a 40% increase in intent to spend online,
even after initial lockdowns had ended while 76% of people have changed stores, brands, or the way they shop.
We only work with the smartest companies
That’s because the rest don’t realise they have a problem yet.
