LEAD-GENERATING LINKEDIN SERVICES THAT SPARK ACTION
Want to showcase your brand to working professionals or generate quality leads on a platform for the business-minded? LinkedIn is the solution. LinkedIn marketing is a powerful tool for building connections with businesses and individuals. In a world where online reputation and trustworthiness are becoming highly-valued commodities, these connections are invaluable. Zib Digital can help you make the most of LinkedIn marketing and create advertisements that capture the imagination.
digital marketing portfolio
Our in-house team takes a hands-on creative approach, working closely with you at each step of the creative development process to produce a strong online presence for your business.
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We understand the value of marketing strategies, and we know that ads are effective only when executed with the right tactics. As an experienced LinkedIn marketing agency, we craft an intelligent plan with proven tactics that have delivered results. We take industry analysis and competitor research seriously, which enables us to produce strategies that provide a competitive edge.
LinkedIn enables you to target audiences in a different way to Facebook or other social channels. Instead of the movies and music people like, LinkedIn looks at their work experience. Instead of the photos, they’re tagged in; it considers their education history. We use this information to create ads that go beyond likes and dislikes to communicate in a more meaningful way.
With no-frills ad formats, there’s nowhere to hide mediocre content on LinkedIn. Without fresh content, users will quickly move to someone with more valuable offerings. Unless you have the time and expertise to craft unique content and make optimisations yourself, you’ll need a team to help you get the most from LinkedIn. We use a combination of images and videos to deliver the right messaging.
We measure LinkedIn advertising results the same way you do – in increased traffic, more click-throughs, new leads, and, of course, conversions. Let us know the problem that you’re trying to solve, and we’ll build a way to get there with data-optimised LinkedIn marketing campaigns. You’ll receive a report each month that shows you precisely what we’ve done, what worked and where we can improve.
YOUR LINKEDIN MARKETING AGENCY IN MELBOURNE
With everything from strategy creation to campaign analysis, we can help you achieve your LinkedIn marketing objectives Whether you want to generate leads, drive website traffic, or build brand awareness, we’ll collaborate with you to make it happen. Every client is different, so we tailor our LinkedIn marketing Melbourne services specifically to suit you. Want to know more? Enquire below.
SOME OF OUR SUCCESS STORIES
We developed a tailored, professional digital strategy that incorporated website development and professional SEO services to assist with the growth of the brand.
Following a professional website rebuild an AdWords marketing campaing, Port Melbourne Containers recorded an overall sales increase of 500%, initiating a period of enormous growth.
Frequently asked questions
What is LinkedIn marketing?
LinkedIn marketing refers to organic content posted on your site. LinkedIn marketing is often used to maintain brand awareness and present your business as an authority. In comparison, LinkedIn advertising describes a strategy involving paid ads. You can use the LinkedIn Ads Manager platform to deliver highly targeted, promotional content.
How does LinkedIn use B2B marketing?
As a recruitment platform with a social network for professionals, LinkedIn is ideal for B2B marketing purposes. You’ll find many business decision-makers using the platform, and you can easily identify your audience and target your marketing accordingly. You can either use their self-service interface or work with a LinkedIn marketing agency to prepare marketing and advertising campaigns.
Is LinkedIn effective for marketing?
LinkedIn is considered the most important social network to reach out to business buyers and to connect with professionals in general. According to HubSpot, LinkedIn is 277% more effective than Facebook and Twitter for lead generation. The reason for this is most likely the fact that LinkedIn users are often high-level decision-makers.
How much does a LinkedIn campaign cost?
The amount that you pay to advertise on LinkedIn is up to you. Your business can get started with any budget and stop ads at any time. Keep in mind that LinkedIn ads are sold through an auction, which means you’ll be competing with other advertisers wanting to reach a similar target audience.
How much should I budget for LinkedIn ads?
The daily budget for LinkedIn ads is the maximum amount of money that you’re willing to spend in a given day on your campaign. The minimum budget of $10 a day is set by LinkedIn. We can help you to choose an ad budget and create a cost-effective campaign.
Is LinkedIn advertising expensive?
Compared to Instagram and Facebook ads, LinkedIn advertising is more expensive. This is a result of the highly refined targeting that it offers, (i.e. job title, company size) which are exclusive among ad platforms. Ultimately it’s this ultra-fine targeting that enables advertisers to bring in leads that result in high-value sales.