Making instagram work for you
Instagram is a vital tool for any business wanting to engage with their audience, build brand awareness or boost product sales. Now owned by Facebook, Instagram offers a similarly powerful suite of audience targeting tools. Now’s the time to get your ads in front of your ideal audience with the help of Zib Digital. Experience our high-quality management, production and content services that are tailored to your business and marketing objectives. Let us help you navigate the world of Instagram marketing.
Instagram marketing melbourne with zib digital
If you’re looking for an Instagram marketing agency in Melbourne that knows what they’re talking about, you’ve come to the right place. The Zib Digital team is dedicated to developing Instagram campaigns that work towards your business goals. Our social media strategists can help you identify your goal, create engaging visual campaigns and take a deep dive into your overall strategy. We’ve spent time developing and honing our skills to be able to provide effective campaigns.
Strategy
We can design a long-term Instagram marketing strategy that’s aligned with your business goals to ensure its ongoing growth. We’ll take your budget into account to create outstanding and cost-effective campaigns. Experience the benefit of a dedicated team of specialists providing you with advertising and marketing strategy, best-practice approach, including market and competitor research.
Content creation
Zib Digital is a holistic digital marketing agency, which means we do everything in-house and it’s all part of the package – graphic design included. We create custom Instagram content and advertising that is designed to increase reach, engagement and sales. We’ll use our research into your demographics, interests, location and more to create content that sparks interest and encourages action.
Ad options
Instagram offers different advertising formats to suit a variety of businesses. You can choose to use stories, photos, videos, and carousel or collection posts to advertise your products and services. By using an Instagram marketing agency Melbourne businesses will find support and expert guidance in making these decisions. We’ll ensure your Instagram ads are optimised to work brilliantly with direct sales links.
Analytics & reporting
Performance and data-driven reporting should drive your marketing and advertising choices. There’s no sense in throwing more money at a campaign that just doesn’t convert. At Zib Digital, we give you all the information you need to make decisions with high-quality, transparent reporting. We also give you an edge with the analytics and data to keep your campaign focused and achieving results.
Frequently asked SEO questions
Unfortunately, no, they’re not free. Instagram ads are an example of “paid social” or the practice of advertising on social networks. While they do come at a price, if you have a campaign with a high ROI, it’s completely worth the expense. With such an enormous base of regular, engaged users who are ready to buy, Instagram is one of the best digital platforms for your advertising spend.
The cost of Instagram marketing varies depending on your campaign type. Similar to Facebook Advertising, you choose a daily or lifetime budget for each advertising campaign, including how much you’re willing to pay for each ad result. We can take your budget into account to build a cost-effective strategy for you.
When executed correctly, Instagram marketing is effective. With a higher engagement rate than all other platforms and a 50% yearly growth, Instagram has unlimited potential for brands. When users come online, they’re often open to purchasing the things they see, so use that to your advantage and use the platform to promote your products or services.
Instagram allows you to get creative with your post style. If you want to post a static image, that’s called an Image Feed Ad. A Video Feed Ad is a video that can be up to 60-seconds long. Posts that have multiple photos in one, so you have to scroll to see all of them, is called a Carousel Feed Ad. Lastly, we have Story Ads, which are ads in Instagram stories. These can be images or videos.
If you’re new to advertising on Instagram, the first thing you’ll need to do is create a Business Page & Profile. You’ll need to have a Facebook Page to run ads and create a free Business Profile on Instagram. Then you can begin to set up an ad. This includes selecting your ad objective, target audience and ad format from within Ads Manager. If that’s already confusing, leave it to us instead!
While the two platforms have overlapping users, the specifics of their interactions and demographics are different. There are various advantages to running on both or either platform. But having the same ad running on both platforms won’t yield the same results. Instead, you need to analyse factors like your goals, content and audience to figure out which is best for your business.
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