Your business challenges are unique, your marketing solutions should be too
Our clients are anything but generic, so neither are the challenges they face. By embracing each unique problem, we can unlock creative solutions that set your brand apart from the competition. We will help you to create content that resonates deeply with your audiences, develops genuine connections and drives results.
Our goal is to identify opportunities that we believe will contribute to sustained business growth
When it comes to digital marketing, there are so many different levers we can pull in order to try and increase online sales. But where do you even start?
At Zib, we will collaborate with you to understand the right retail and ecommerce opportunities for your channels. We will ensure you have the best approach for top funnel awareness, middle funnel consideration and bottom of the funnel sales campaigns. We look to leverage as much first and third-party data as you have available, to reach the right people, at the right time, with the right messaging, in order to maximise your return on investment.
Getting your brand out there
At Zib, we have a strategic approach to create a strong top of funnel awareness campaign for your brand. Here’s a little retail and ecomm marketing 101: go to where your customers are. We’re all about showing the right message to the right people but most importantly, at the right time.
A common mistake that brands make is to build a great website and expect people to find it. If you’re not creating strategic, data-led initiatives towards promoting your brand and digital presence, you have already fallen behind.
You need to let consumers know your brand and product exist, through effective and authentic brand campaigns. Push your brand message beyond those showing intent for your product or service on Google. Tell the consumers that didn’t even know they needed to hear it.
More visitors online and in store
At Zib, we employ diverse tactics that not only broaden your business’ reach but also attract quality visitors to your website, thereby enhancing your overall engagement rates.
Through a comprehensive approach spanning multiple channels and a relentless commitment to refining campaigns through testing, we empower you to expand your business and maximise your ROI.
Additionally, we cater to enhancing your in-store foot traffic, ensuring a holistic approach to your business growth.
It costs more to create a new customer than keep an old one
One of our primary focuses is to cultivate strong brand loyalty for our clients. Through our tailored strategies, we excel at nurturing strong connections with your audience, fostering trust and ensuring repeat authentic engagement.
By deploying a range of tactics designed to resonate with your target market, we not only attract customers but also establish enduring relationships that drive long-term loyalty to your brand. Through continuous refinement and optimisation of our campaigns, we help solidify your brand’s position in the market, encouraging lasting customer loyalty that ensures sustained growth and success.
A selection of our specialist channels
Real results
We don’t need to give you crazy figures to persuade you to work with us. These case studies show genuine clients and tangible results, with no exaggeration or manipulation of data. See for yourself.
Online Food Retailer
This wholesaler made the move to online and selling direct to the public. A multi-channel approach saw an enormous increase in website traffic and surpassed all their campaign objectives.
Hamper Delivery
Connecting with
customers
We helped this client set themselves apart by focusing on an emotional connection with their customers. This approach has driven a significant increase in traffic and online revenue.
INGLEWOOD
COFFEE ROASTERS
The Fruitbox Group
We provide expertise across a range of disciplines including strategic advice and execution. Open communication and real-time data gives this client the ability to be agile in-market.
Outback Fencing
Our campaign achieved a remarkable ROI through strategic planning and PMax’s advanced capabilities. Precision in execution led to remarkable revenue growth which surpassed expectations.
Amazing Graze Flowers
A personalised
approach
Amazing Graze and Zib joined forces in 2019 thanks to a highly personalised and thorough consultation process, and saw enormous growth through both organic and paid marketing efforts.
Twelve Board Store
In a saturated market, they know customers can find any old board just about anywhere. That’s why we focused on providing customers with the best advice, the right products, and competitive prices.
Frequently asked questions
These are some questions that come up a lot. Want more information? Feel free to
get in touch with us to learn more.
Google ads
SEO
Social media
Results & reporting
How will google ads fit into our overall marketing strategy?
Google Ads often plays a pivotal role in your overall marketing strategy by complementing other marketing channels and initiatives. By leveraging Google Ads, we increase your online visibility, drive qualified traffic to your website, and capture potential leads or customers actively searching for your products or services.
What budget should we allocate for Google ads?
The budget allocation for Google Ads will depend on several factors, including your business goals, target audience size, competitiveness of keywords, and desired campaign reach and frequency. We'll conduct a thorough analysis of your industry landscape and campaign objectives to recommend an appropriate budget that balances cost-effectiveness with campaign performance and scalability.
What targeting options are available on Google ads?
Google Ads offers a wide range of targeting options to reach your desired audience effectively. These options include demographics, geographic locations, interest, behavior, and remarketing to previous website visitors. We'll collaborate with you to identify and prioritise the most relevant targeting parameters based on your target audience characteristics and campaign objectives.
How will Google ads performance be tracked and reported?
Google Ads performance will be tracked and reported using a combination of key performance indicators (KPIs), analytics tools, and custom reporting dashboards. We'll monitor metrics such as click-through rates (CTR), conversion rates, cost-per-acquisition (CPA), return on ad spend (ROAS), and other relevant performance indicators to measure campaign effectiveness and ROI.
What are the most important factors for ranking high on search engine results pages (SERPs)?
There are several influencing factors for search engine rankings, including, the quality and relevance of content, website usability and user experience, backlink profile, mobile-friendliness, page loading speed, and technical optimisation. A holistic approach that addresses these factors is crucial for achieving and maintaining performance.
How often should I update my website's content for SEO purposes?
Regularly updating your website's content with fresh, relevant, and high-quality content is essential for ongoing SEO. While there is no specific requirement for content updates, we recommend aiming to publish new content consistently and refresh existing content as needed to keep it current, informative, and engaging.
Can I achieve SEO success without investing in paid advertising?
While paid advertising can complement SEO efforts and provide immediate visibility, organic search traffic generated through SEO is sustainable and cost-effective in the long run. With a strategic approach to SEO, including keyword research, on-page optimisation, content creation, and link building, businesses can improve their organic search rankings and attract qualified traffic without relying solely on paid advertising, or at the very least reducing paid investment required.
How can I measure the effectiveness of my SEO campaigns?
Measuring the effectiveness of SEO campaigns involves tracking key performance indicators (KPIs) such as organic traffic volume and quality, keyword rankings, conversion rates, backlink growth, and common engagement metrics. Tools like Google Analytics, Google Search Console, and third-party SEO platforms provide valuable insights into website performance and help us identify areas for improvement and direction.
Do I need to post content on social media?
We get this question a lot! The simple answer, yes. Your social media channels act like your website and can be the first or second place a person goes when checking out your business for the first time. Being active on these channels can reassure potential customers that you’re a legitimate business, and will give them more confidence in connecting with you and ultimately purchasing your product or enquiring about a service. If you’re aft
How can I reach my audience on social media?
The best way to reach a specific audience is to use social media advertising. Depending on the platform, there’s a wide range of targeting capabilities such as demographics, geographic locations, interests, behavioural, keywords & hashtags, and if integrated correctly with your online stores, can also provide a way to reach existing or potential customers similar to your current high-value clients. The best way to plan who you advertise to is to clearly define your brand, product and USP - so you can find the right people, ready to engage at the right time, on the right platform. We have years of experience doing this for our clients and we’ll work with you to ensure your product or service gets in front of the eyes that matter.
How much does it cost to run Facebook ads?
Facebook, operating under parent company Meta (encompassing Instagram, messenger, WhatsApp & more) is an auction-based ad platform. Whilst you can easily find the latest average costs by industry online, the actual costs to reach your desired customers are defined by 5 key components in addition to the industry you’re in - campaign objective, audience targeting, budget, campaign duration and ad creative. Depending on the market competition at any one time, your costs will fluctuate to best accommodate your overall campaign goals and defined parameters via Meta Ads Manager. When working with you, we will set realistic KPIs to ensure we’re getting the best return we can within your budget requirements and business goals.
How do I know if my ads are working?
When we work with new clients, there’s a few things we need to address early on, including things like previous advertising history, current marketing efforts and results, website sales & lead conversion rates (online & offline) and your growth goals. From this we will determine realistic and achievable KPIs to work towards. We will provide you a live dashboard for reporting, and be transparent with results. Our aim is to generate a positive ROI for your business based on your media spend and increase client client retention & lifetime value. We are always testing variables within your campaigns to achieve the best results we can and will work with you as your agency partner to drive improved results over time.
How do you measure the success of our digital marketing campaigns?
We use a variety of key performance indicators (KPIs) to track the success of your campaigns, including website traffic volume, conversion rates, lead generation/sales, return on ad spend (ROAS), and customer acquisition cost (CPA). Our comprehensive reporting provides transparent insights into campaign performance, allowing us to continuously optimise strategies and drive meaningful results aligned with your business objectives and market changes.
Which digital marketing channels are delivering the best results for our business?
Our data-driven/analytical approach allows us to identify the most effective digital marketing channels for your business based on performance metrics and ROAS. Through rigorous analysis and attribution modelling, we determine which channels are driving the highest-quality traffic, conversions, and revenue. This insight enables us to allocate resources appropriately and optimise campaigns for maximum output.
How can we ensure that our digital marketing efforts are outperforming our competitors?
We undertake competitive analysis and assess your digital marketing performance relative to industry standards and expectations. By analysing market trends, competitor strategies, and audience behaviour, we identify areas of opportunity and develop tailored strategies to differentiate your service offering, capture market share, and generate positive net growth. Our regular reporting and insights keep you informed about your competitive landscape and reflect in our decision making.
What tangible results can we expect from investing in digital marketing?
Our goal is to deliver measurable and sustainable results that drive business growth and profitability. Through strategic planning, insight based optimisations and continuous performance monitoring, we aim to increase website traffic, generate qualified leads, improve conversion rates, and ultimately boost revenue and ROAS. Our transparent reporting and analytics provide visibility into the tangible impact of your digital marketing investments, empowering you to make business decisions and achieve your business objectives effectively.
Putting our client’s success first
Hear firsthand how our tailored strategies and unwavering dedication have helped businesses just like yours achieve remarkable growth and exceed their goals.
These guys know what they’re talking about!
I felt so much relief just talking to Zib Digital. I spoke to Brandon who patiently broke down some core components for me in a digital marketing language that I could actually completely understand and didn’t make me feel overwhelmed. His advice was spot on and I felt like he actually cared for my product and finding the best possible outcome with completely honest answers. He gave me time, patience and actually taught me so much. I have spent hours researching social media marketing but learnt more in my one phone call with Brandon. Thank you so much. These guys know what they’re talking about!
Business Owner
10 out of 10 for communication
Matt and the team at Zib have been great to work with. I fully recommend them for all your digital media marketing requirements. 10 out of 10 for communication, follow through, reliability, and honesty. Matt is always friendly to talk with and I love his ‘can do attitude’.
Business Owner
I had to say a big thumbs up!
Thanks to the staff and team at Zib Digital particularly Ben, you’re a legend mate. The traffic you have created for our business @ Surefoot continues to be strong and on the up and up. Not a big fan of reviews but I had to say a big thumbs up! Thanks for the support guys.
Business Owner
The money I spent on my SEO was definitely worth it
Zibmedia not only revamped my boring and tired website, they brought their years of experience as an SEO company in Melbourne, and turned my spot on the 8th page on Google to the number one page in only a short amount of time. Since then my small business has flourished, and the money I spent on my SEO was definitely worth it. I would tell anyone who was looking for an SEO company in Melbourne to definitely give Brad and the team a call straight away.
Business Owner
I would 100% recommend Zib
Guardian Medical chose Zib Media to help raise our website rankings. As soon as we came on board and they made their suggested changes to our website, we started to see a massive difference. I would 100% recommend Zib Media to any other business wanting to achieve the same fantastic results that we had.
Business Owner
DO NOT WASTE YOUR TIME LOOKING ELSEWHERE
Just when my business partner and I thought we wouldn’t be able to find an SEO team that were honest and realistic, Zibmedia popped up. MiningStore has received the kick start it deserved and we owe our success to the team at Zibmedia. Pinku truly is the best in the business and Brad was an excellent account manager who was always contactable. DO NOT WASTE YOUR TIME LOOKING ELSE WHERE. Zibmedia is exactly what your business is looking for. #2 on google ranking for our business name within 2 months. A+
Director
Zib have tripled our business
I’m Michelle, the marketing manager of Klim Swim Australia. I’d like to take this time to thank the wonderful team at Zib for the amazing marketing strategies they have provided for us over the last 4 years. Zib Media have tripled our business through their amazing marketing techniques. I often wonder what they do but let’s be honest I only care about numbers!
Thanks for everything and look forward to our continued relationship.
Marketing Manager
Fantastic, HONEST and friendly service!!
Fantastic, HONEST and friendly service!! I would like to thank Paul and the team at Zib Digital for the help they have provided my company On-Time Pest Control. We were on page 99 when we started and in a very short length of time they had us on the top page. I have been burnt by SEO companies in the past so know a great company when I meet one. HIGHLY RECOMMEND!
Business Owner
Keen to find out how we can help?
Send us your details and one of our team will be in touch to discuss your business objectives, and how we can help you achieve them.