MAKE YOUR WORDS COUNT
Everything attached to your brand holds value. In a digital world, it’s every business’ job to create positive user experiences online and content is the vehicle for doing exactly that. By publishing and distributing authentic, informative marketing assets such as blogs, white papers or infographics, you increase your digital touchpoints across every stage of the consumer journey. If someone has a question, you want them to come to you for the answer. That’s why content marketing exists – to serve your customers with the most relevant and memorable experience. It’s not easy, but it works.
Great content turns web traffic into leads and sales. By understanding what your customers are searching, how they’re searching and what you can offer them, we can help you to structure your content to support your marketing efforts. We’ll make the web sit up and pay attention by combining the content you have with proven search and conversion strategies.
Email content is the most important segment of an EDM. Content that directly connects with the reader is what will help you to engage, nurture and convert through your email marketing. From the subject line to the last line of the body, it’s all about effective content and with our years of experience, we can help you to solve all your email challenges.
Websites need fresh content and one of the best ways to do this is blogging. A well-written, insightful and consistent blog that focuses on relevant and topical information can also help you to establish your business as a thought leader and innovator within your industry. It’s also an important tool to help with your SEO campaign and to drive valuable organic search traffic from Google.
All businesses require their physical and digital brand collateral to match their brand story and values, as well as each other, in order to present a uniform appearance. We can help you to ensure this consistency or, if you’re just starting out, create a brand voice that speaks to what you stand for. We start by analysing your existing content and what you’re trying to achieve.
CONTENT MARKETING PLANS THAT CONVERT
Your content has a lot to live up to. It needs to tell your story, sell your benefits, inform, answer questions and, of course, be found by search engines. Consumers are searching for the right content to solve information problems and inform their buying decisions. To create a strategy, you must identify what your goals are, where the content gaps in your industry lie and how much budget you’re able to devote to content. From there, it’s a matter of ideating and communicating the message you intend to get across, and then adjusting your approach based on what’s working and what isn’t.