- Industry: Boardsports
- Business size: 5 – 15 employees
- Scale: National
The client
Getting on board
Twelve Board Store is a physical and online retailer of snowboards, skateboards, longboards, accessories and gear. In a saturated market, they know customers can find any old board just about anywhere. But what’s hard is finding a product that’s right for the customer. As board riders themselves, the Twelve Board team are passionate about providing customers with the best advice, the best products, the best brands and, of course, best price.
The challenge
- Social media advertising
- National SEO
Objectives
Become the prefered supplier of all leading snowboards, skatebaords and accessories.
Increase the number of online transactions, average purchase value and overall revenue at the most cost-efficient ROAS.
Have the strongest national SEO rankings and social media presence across Australia for key products.
Average ROAS
40.32
average lifetime return dollars spent on advertising
Search ranking
95%
of keywords appear on page one of Google
Organic revenue
500% +
increase in organic revenue
Social ad revenue
400% +
increase in revenue generated from social advertising
Results summary
Since beginning their SEO campaign, Twelve Board Store have experienced an almost 200% increase in users to their website. In the 15 month period since deploying social media advertising, there has also been an over 580% increase in social advertising transactions.
| Jun 2018 | May 2019 | Aug 2020 | |
|---|---|---|---|
| Organic Users | 13680 | 13156 | 27283 |
| Organic Transactions | 19 | 160 | 551 |
| Social Ads Link Clicks | 2077 | 4701 | |
| Social Ads Transactions | 45 | 262 |
