- Industry: Food & beverage
- Business size: 201-500 employees
- Scale: National
The client
Supplying consumables like fresh fruit, milk and other tea room supplies to offices, The Fruit Box Group began as a start-up in Melbourne. From humble beginnings in 2000, they have grown to become a national distribution business supplying to corporates and organisations. In the business’ infancy, traditional marketing added value, but as the business expanded, they needed a sophisticated digital marketing strategy to support sustained growth.
The challenge
- SEO
- Google Ads
- Social Media Management & Advertising
Objectives
- Engage with a digital agency with the capability to support strong business growth.
- Be at the forefront of innovation in digital marketing.
- Maintain position as market leader while expanding into new markets.
Organic Traffic
250%
Increase in organic website traffic
Leads
300%
Increase in paid and organic leads
Cost Per Conversion
95%
Decrease in average CPC on social media
Search Rankings
98%
Keywords now appear on page one of Google
Results summary
The Fruit Box Group engaged Zib to provide digital marketing expertise across a range of disciplines and rely on Zib to provide strategic advice and then execute the plan. With Zib, The Fruit Box Group have experienced a 300% increase in leads, an increase of 250% in organic traffic and a 95% decrease in the average cost per conversion (CPC) on social media. With previous agencies, the marketing team at The Fruit Box Group were only supplied with a performance report at the end of the month, which made real-time decision making tough.
The strength of Zib and The Fruit Box Group’s professional relationship is based on transparent communication to help the team make informed strategic decisions. This is achieved through a dashboard providing real-time data as well as regular strategy meetings. Zib has supported The Fruit Box Group to expand into new markets through innovative strategies that have generated more leads and revenue.
