- Industry: Sports apparel
- Scale: National
The client
Twelve days of giving
Puma Australia draws upon the brand’s unique global heritage in the latest sport and lifestyle trends to become one of Australia’s most successful companies in its category. Working with creative partners, Leap Agency, Zib was briefed by Puma to deploy a new campaign for the festive season, designed to drive brand recognition, loyalty and sales like never before.
The challenge
- Social media advertising
- National SEO
Objectives
Maintain sales momentum from the traditionally busy month of November into the quieter December period when fans were a little “shopped out.”
Grow the Puma Australia email database by 15,000 subscribers. Normally, 500 new subscribers in a month is a good result.
Social ad ROAS
20x
return on social advertising spend consistently
Organic revenue
1200%
increase in revenue in the second campaign month
Website traffic
437%
increase in website traffic
Client referral
1x
referral prompted NCC to engage with us
Results summary
The campaign was hugely successful, over-delivering on all KPIs (including new database signups) and smashing sales expectations. It delivered the highest 24-hour sales periods in Puma e-commerce history, worldwide. The campaign became a global case study and set a new strategic and creative benchmark for Puma eCommerce campaigns.
| Jun 2018 | May 2019 | Aug 2020 | |
|---|---|---|---|
| Organic Users | 13680 | 13156 | 27283 |
| Organic revenue | A$9175.99 | a$69,322.43 | a$225,068.32 |
| Organic Transactions | 19 | 160 | 551 |
| Social Ads Link Clicks | 2077 | 4701 | |
| Social Ads Revenue | A$21,851 | A$131,631.09 | |
| Social Ads Transactions | 45 | 263 |
