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Puma Australia
1 May 2020

Puma Australia

Puma Australia case study

The Christmas countdown goes digital with a little creativity

Social media advertising
Email marketing automation
Website development

Twelve days of giving

Puma Australia draws upon the brand’s unique global heritage in the latest sport and lifestyle trends to become one of Australia’s most successful companies in its category. Working with creative partners, Leap Agency, Zib was briefed by Puma to deploy a new campaign for the festive season, designed to drive brand recognition, loyalty and sales like never before.

Puma Australia
Details

Industry: Sports apparel

Scale: National

Objectives

Maintain sales momentum from the traditionally busy month of November into the quieter December period when fans were a little “shopped out.”

Grow the Puma Australia email database by 15,000 subscribers. Normally, 500 new subscribers in a month is a good result.

Results summary

The campaign was hugely successful, over-delivering on all KPIs (including new database signups) and smashing sales expectations. It delivered the highest 24-hour sales periods in Puma e-commerce history, worldwide. The campaign became a global case study and set a new strategic and creative benchmark for Puma eCommerce campaigns.

Puma Store
Details

Industry: Board sports

Business size: 5 – 15 employees

Scale: National

Client investment

$1,500.00 initial setup fee ??

$2,500.00 per month ??

Objectives

Becoming the to prefered supplier for all of leading snowboards, skatebaords and acessories.

Increase the number of online transactions, increase average purchase value and overall revenue at the most cost efficient ROAS.

Have the strongest national SEO rankings and social media presence across Australia for key products.

Puma Store
Details

Industry: Board sports

Business size: 5 – 15 employees

Scale: National

Client investment

$1,500.00 initial setup fee ??

$2,500.00 per month ??

Objectives

Becoming the to prefered supplier for all of leading snowboards, skatebaords and acessories.

Increase the number of online transactions, increase average purchase value and overall revenue at the most cost efficient ROAS.

Have the strongest national SEO rankings and social media presence across Australia for key products.

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