Industry: Sports apparel
Maintain sales momentum from the traditionally busy month of November into the quieter December period when fans were a little “shopped out.”
Grow the Puma Australia email database by 15,000 subscribers. Normally, 500 new subscribers in a month is a good result.
The campaign was hugely successful, over-delivering on all KPIs (including new database signups) and smashing sales expectations. It delivered the highest 24-hour sales periods in Puma e-commerce history, worldwide. The campaign became a global case study and set a new strategic and creative benchmark for Puma eCommerce campaigns.