input { font: inherit; color: inherit; background: none; border: 0; outline: 0; }

.sr-only {
  position: absolute;
  width: 1px; height: 1px;
  padding: 0; margin: -1px;
  overflow: hidden;
  clip: rect(0,0,0,0);
  white-space: nowrap;
  border: 0;
}

.skip-link {
  position: absolute;
  top: 8px; left: 8px;
  background: var(--ink);
  color: #fff;
  padding: 12px 18px;
  border-radius: 999px;
  font-family: var(--display);
  font-weight: 500;
  font-size: 14px;
  z-index: 100;
  transform: translateY(-200%);
  transition: transform 240ms var(--ease);
}

.skip-link:focus { transform: translateY(0); outline: 2px solid var(--accent); outline-offset: 2px; }

.italic-soft { font-style: italic; color: var(--ink); font-weight: 400; }

/* polish pass ·text balance + tabular nums on display */
h1, h2, .narrative-lead, .hybrid-title, .proof-title, .services-title,
.audit-title, .stats-lead, .cta-title, .compare-title, .pillar-title,
.reviews-pull, .foot-tag {
  text-wrap: balance;
}

.case-num, .stat-value, .rating-block .num, .hero-meta .v, .score-ring .v,
.foot-clock {
  font-variant-numeric: tabular-nums;
}

/* taste pass ·film grain on dark surfaces */
.marquee, .stats, .cta-section { isolation: isolate; }

.marquee::before, .stats::after, .cta-section::after {
  content: "";
  position: absolute;
  inset: 0;
  pointer-events: none;
  background-image: url("data:image/svg+xml;utf8,<svg xmlns='http://www.w3.org/2000/svg' width='240' height='240'><filter id='n'><feTurbulence type='fractalNoise' baseFrequency='0.9' numOctaves='2' stitchTiles='stitch'/><feColorMatrix values='0 0 0 0 1 0 0 0 0 1 0 0 0 0 1 0 0 0 0.5 0'/></filter><rect width='100%' height='100%' filter='url(%23n)'/></svg>");
  opacity: 0.04;
  mix-blend-mode: overlay;
  z-index: 0;
}

.marquee > *, .stats > *, .cta-section > * { position: relative; z-index: 1; }

.strike {
  text-decoration: line-through;
  text-decoration-thickness: 1.5px;
  text-decoration-color: rgba(0,0,0,0.4);
}

.highlight {
  background: var(--accent);
  color: #fff;
  padding: 0.05em 0.22em 0.08em;
  margin-right: 0.04em;
  font-style: normal;
  display: inline-block;
  line-height: 1;
  white-space: nowrap;
}

/* ─── HEADER ─────────────────────────────────────────────────────── */
.site-header {
  position: fixed;
  top: 0; left: 0; right: 0;
  z-index: 50;
  background: rgba(255,255,255,0.78);
  backdrop-filter: saturate(160%) blur(16px);
  -webkit-backdrop-filter: saturate(160%) blur(16px);
  border-bottom: 0.5px solid transparent;
  transition: border-color 320ms var(--ease), background 320ms var(--ease);
}

.site-header.scrolled {
  border-bottom-color: var(--rule);
  background: rgba(255,255,255,0.92);
}

.site-header .row {
  display: flex;
  align-items: center;
  justify-content: space-between;
  height: 68px;
}

.brand {
  display: inline-flex;
  align-items: baseline;
  gap: 4px;
  font-family: var(--display);
  font-weight: 500;
  letter-spacing: -0.025em;
  font-size: 22px;
  line-height: 1;
}

.brand .dot {
  width: 6px; height: 6px;
  background: var(--accent);
  border-radius: 50%;
  display: inline-block;
  margin-left: 1px;
  transform: translateY(-1px);
}

.brand img {
  height: 28px;
  width: auto;
  display: block;
}

.nav { display: flex; align-items: center; gap: 32px; }

.nav a {
  font-family: var(--display);
  font-size: 14px;
  letter-spacing: -0.005em;
  color: var(--ink-3);
  position: relative;
  transition: color 240ms var(--ease);
}

.nav a:hover { color: var(--accent); }

.nav .cta {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  background: var(--ink);
  color: #fff;
  padding: 11px 18px;
  border-radius: 999px;
  font-weight: 500;
  font-size: 13px;
  letter-spacing: 0;
  transition: background 240ms var(--ease), transform 280ms var(--ease-spring);
}

.nav .cta:hover { background: var(--accent); color: #fff; transform: translateY(-1px); }

@media (max-width: 880px) {
  .nav a:not(.cta) { display: none; }
}

/* spacer for fixed header */
.header-spacer { height: 68px; }

/* ─── SECTION SCAFFOLD ───────────────────────────────────────────── */
section { padding-top: var(--section-y); padding-bottom: var(--section-y); position: relative; }

section.tight { padding-top: clamp(60px, 8vh, 96px); padding-bottom: clamp(60px, 8vh, 96px); }

.eyebrow {
  display: inline-flex;
  align-items: center;
  gap: 12px;
  color: var(--accent);
  margin-bottom: clamp(28px, 3.5vw, 44px);
}

.eyebrow::before {
  content: "";
  width: 28px;
  height: 0.5px;
  background: var(--accent);
}

.eyebrow.center { display: inline-flex; }

.eyebrow.center::after {
  content: "";
  width: 28px;
  height: 0.5px;
  background: var(--accent);
}

/* ─── HERO ───────────────────────────────────────────────────────── */
.hero {
  padding-top: clamp(80px, 12vh, 160px);
  padding-bottom: clamp(80px, 12vh, 140px);
  position: relative;
}

.hero-marker {
  position: absolute;
  right: var(--pad);
  top: clamp(120px, 18vh, 220px);
  writing-mode: vertical-rl;
  color: var(--muted);
  letter-spacing: 0.18em;
  pointer-events: none;
}

@media (max-width: 1100px) { .hero-marker { display: none; } }

.hero-grid {
  display: grid;
  grid-template-columns: 1.2fr 0.9fr;
  gap: clamp(32px, 6vw, 96px);
  align-items: end;
}

@media (max-width: 880px) {
  .hero-grid { grid-template-columns: 1fr; gap: 48px; }
}

h1.hero-h {
  font-family: var(--display);
  font-weight: 500;
  font-size: clamp(56px, 9.5vw, 156px);
  line-height: 0.92;
  letter-spacing: -0.045em;
  color: var(--ink);
}

h1.hero-h em {
  font-style: italic;
  font-weight: 400;
  color: var(--accent);
}

.hero-sub {
  font-size: clamp(17px, 1.5vw, 20px);
  line-height: 1.5;
  color: var(--muted);
  max-width: 46ch;
  margin-bottom: clamp(36px, 4vw, 48px);
}

.hero-sub strong { color: var(--ink); font-weight: 500; }

.hero-ctas { display: flex; gap: 14px; flex-wrap: wrap; align-items: center; }

.btn {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  padding: 16px 24px;
  border-radius: 999px;
  font-family: var(--display);
  font-weight: 500;
  font-size: 15px;
  letter-spacing: -0.005em;
  transition: background 280ms var(--ease), color 280ms var(--ease), border-color 280ms var(--ease);
  position: relative;
  white-space: nowrap;
}

.btn .arr {
  display: inline-block;
  transition: transform 380ms var(--ease-spring);
}

.btn:hover .arr { transform: translateX(5px); }

.btn-primary { background: var(--ink); color: #fff; }

.btn-primary:hover { background: var(--accent); }

.btn-ghost {
  color: var(--ink);
  border: 0.5px solid var(--ink);
}

.btn-ghost:hover { background: var(--ink); color: #fff; }

.btn-light { background: #fff; color: var(--ink); }

.btn-light:hover { background: var(--accent); color: #fff; }

.btn-outline-light {
  color: #fff;
  border: 0.5px solid rgba(255,255,255,0.35);
}

.btn-outline-light:hover { border-color: #fff; background: rgba(255,255,255,0.06); }

.hero-credit {
  display: flex;
  flex-wrap: wrap;
  align-items: baseline;
  gap: 14px 18px;
  padding-top: 24px;
  margin-top: clamp(40px, 5vw, 56px);
  border-top: 0.5px solid var(--rule);
  color: var(--muted);
}

.hero-credit .sep { color: var(--rule-2); }

.hero-credit strong { color: var(--ink); font-weight: 500; }

.hero-credit .star { color: var(--accent); }

/* ─── LOGO BAR ───────────────────────────────────────────────────── */
.logos {
  border-top: 0.5px solid var(--rule);
  border-bottom: 0.5px solid var(--rule);
  padding: clamp(28px, 3.5vw, 48px) 0;
}

.logos .head {
  text-align: center;
  color: var(--muted);
  margin-bottom: clamp(20px, 2.5vw, 32px);
}

.logos .head strong { color: var(--ink); font-weight: 500; }

.logo-row {
  display: grid;
  grid-template-columns: repeat(5, 1fr);
  gap: clamp(20px, 3vw, 40px);
  align-items: center;
}

.logo-cell {
  display: grid;
  place-items: center;
  height: 48px;
  font-family: var(--display);
  font-weight: 500;
  font-size: clamp(15px, 1.4vw, 19px);
  letter-spacing: -0.02em;
  color: var(--muted);
  transition: color 280ms var(--ease), transform 280ms var(--ease-spring);
  text-align: center;
  line-height: 1.05;
}

.logo-cell:hover { color: var(--ink); transform: translateY(-1px); }

.logo-cell.is-more {
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.12em;
  text-transform: uppercase;
}

@media (max-width: 720px) {
  .logo-row { grid-template-columns: repeat(2, 1fr); gap: 24px; }
}

/* ─── MARQUEE TONE BAND ──────────────────────────────────────────── */
.marquee {
  background: var(--ink);
  color: #fff;
  padding: clamp(28px, 3vw, 36px) 0;
  overflow: hidden;
  white-space: nowrap;
  position: relative;
}

.marquee::before, .marquee::after {
  content: "";
  position: absolute;
  top: 0; bottom: 0;
  width: 80px;
  z-index: 2;
  pointer-events: none;
}

.marquee::before { left: 0; background: linear-gradient(90deg, var(--ink), transparent); }

.marquee::after  { right: 0; background: linear-gradient(270deg, var(--ink), transparent); }

.marquee-track {
  display: inline-flex;
  gap: 64px;
  align-items: center;
  animation: scroll 50s linear infinite;
  will-change: transform;
}

.marquee:hover .marquee-track { animation-play-state: paused; }

.marquee-item {
  font-family: var(--display);
  font-weight: 500;
  font-size: clamp(22px, 2.4vw, 32px);
  letter-spacing: -0.025em;
  color: #fff;
}

.marquee-item .sep {
  color: var(--accent);
  margin: 0 32px;
  font-size: 0.7em;
  vertical-align: middle;
  display: inline-block;
}

@keyframes scroll {
  from { transform: translateX(0); }
  to   { transform: translateX(-50%); }
}

/* ─── NARRATIVE / COMPARE ────────────────────────────────────────── */
.narrative { background: var(--paper); color: var(--ink); }

.narrative-inner { max-width: 1200px; margin: 0 auto; }

.narrative-lead {
  font-family: var(--display);
  font-weight: 500;
  font-size: clamp(36px, 5.6vw, 84px);
  line-height: 0.98;
  letter-spacing: -0.04em;
  color: var(--ink);
  max-width: 18ch;
  margin-bottom: clamp(72px, 9vw, 120px);
}

.narrative-lead em { font-style: italic; font-weight: 400; }

.narrative-lead .highlight {
  font-style: normal;
  color: #fff;
}

.compare-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: clamp(40px, 5vw, 80px);
  margin-top: clamp(40px, 5vw, 64px);
}

@media (max-width: 820px) { .compare-grid { grid-template-columns: 1fr; gap: 40px; } }

.compare-col {
  padding-top: 28px;
  border-top: 0.5px solid var(--rule-2);
}

.compare-label {
  color: var(--muted);
  margin-bottom: 24px;
}

.compare-col.is-zib .compare-label { color: var(--accent); }

.compare-title {
  font-family: var(--display);
  font-weight: 500;
  font-size: clamp(22px, 2.4vw, 32px);
  letter-spacing: -0.025em;
  line-height: 1.1;
  margin-bottom: 28px;
}

.compare-col.is-old .compare-title { color: var(--muted); }

.compare-list { list-style: none; }

.compare-list li {
  padding: 16px 0;
  border-bottom: 0.5px solid var(--rule-2);
  font-family: var(--display);
  font-size: clamp(15px, 1.4vw, 17px);
  line-height: 1.5;
  display: flex;
  gap: 14px;
  align-items: baseline;
  transition: padding-left 320ms var(--ease);
}

.compare-list li::before {
  content: "·";
  color: var(--muted-2);
  flex-shrink: 0;
  font-family: var(--mono);
  font-size: 11px;
  transform: translateY(-1px);
}

.compare-col.is-old li {
  color: var(--muted);
  text-decoration: line-through;
  text-decoration-thickness: 1px;
  text-decoration-color: rgba(0,0,0,0.25);
}

.compare-col.is-zib li::before { content: "+"; color: var(--accent); font-weight: 500; }

.compare-col.is-zib li:hover { padding-left: 8px; }

/* ─── HYBRID PILLARS ─────────────────────────────────────────────── */
.hybrid-head {
  text-align: center;
  max-width: 880px;
  margin: 0 auto clamp(72px, 9vw, 120px);
}

.hybrid-title {
  font-family: var(--display);
  font-weight: 500;
  font-size: clamp(36px, 5vw, 76px);
  line-height: 1.0;
  letter-spacing: -0.04em;
  color: var(--ink);
  margin-bottom: 28px;
}

.hybrid-title em { font-style: italic; font-weight: 400; color: var(--accent); }

.hybrid-sub {
  font-size: clamp(16px, 1.4vw, 18px);
  color: var(--muted);
  max-width: 60ch;
  margin: 0 auto;
  line-height: 1.6;
}

.pillars {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  border-top: 0.5px solid var(--rule);
  border-bottom: 0.5px solid var(--rule);
}

.pillar {
  padding: clamp(40px, 4vw, 64px) clamp(24px, 3vw, 44px);
  position: relative;
}

.pillar + .pillar { border-left: 0.5px solid var(--rule); }

.pillar-num { color: var(--accent); margin-bottom: clamp(28px, 3.5vw, 44px); display: block; }

.pillar-title {
  font-family: var(--display);
  font-weight: 500;
  font-size: clamp(24px, 2.6vw, 36px);
  line-height: 1.05;
  letter-spacing: -0.03em;
  color: var(--ink);
  margin-bottom: 20px;
}

.pillar-title em { font-style: italic; font-weight: 400; color: var(--accent); }

.pillar-body {
  font-size: 15px;
  color: var(--muted);
  line-height: 1.65;
  max-width: 32ch;
}

@media (max-width: 880px) {
  .pillars { grid-template-columns: 1fr; }
  .pillar + .pillar { border-left: 0; border-top: 0.5px solid var(--rule); }
}

/* ─── PROOF ──────────────────────────────────────────────────────── */
.proof-head {
  display: grid;
  grid-template-columns: 1.4fr 1fr;
  gap: clamp(40px, 6vw, 96px);
  align-items: end;
  margin-bottom: clamp(56px, 7vw, 88px);
}

@media (max-width: 820px) { .proof-head { grid-template-columns: 1fr; gap: 28px; } }

.proof-title {
  font-family: var(--display);
  font-weight: 500;
  font-size: clamp(36px, 5vw, 76px);
  line-height: 0.98;
  letter-spacing: -0.04em;
  color: var(--ink);
  max-width: 14ch;
}

.proof-title em { font-style: italic; font-weight: 400; color: var(--accent); }

.proof-sub {
  color: var(--muted);
  font-size: clamp(15px, 1.4vw, 17px);
  line-height: 1.6;
  max-width: 44ch;
}

.case-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 16px;
}

@media (max-width: 880px) { .case-grid { grid-template-columns: repeat(2, 1fr); } }

.case-card {
  padding: clamp(28px, 3vw, 44px);
  border: 0.5px solid var(--rule);
  background: var(--bg);
  transition: border-color 320ms var(--ease), transform 420ms var(--ease-out), background 320ms var(--ease);
  position: relative;
  overflow: hidden;
  display: flex;
  flex-direction: column;
  gap: 36px;
  min-height: 280px;
}

.case-card:hover {
  border-color: var(--ink);
  transform: translateY(-4px);
}

.case-card::after {
  content: "↗";
  position: absolute;
  top: clamp(28px, 3vw, 44px);
  right: clamp(28px, 3vw, 44px);
  color: var(--muted-2);
  font-size: 18px;
  transition: color 320ms var(--ease), transform 380ms var(--ease-spring);
}

.case-card:hover::after { color: var(--accent); transform: translate(4px, -4px); }

.case-client { color: var(--muted); }

.case-card:hover .case-client { color: var(--accent); }

.case-num {
  font-family: var(--display);
  font-weight: 500;
  font-size: clamp(64px, 7.5vw, 108px);
  font-variant-numeric: tabular-nums;
  line-height: 0.9;
  letter-spacing: -0.05em;
  color: var(--ink);
  display: flex;
  align-items: baseline;
  margin-top: auto;
}

.case-num .pct { color: var(--accent); font-size: 0.45em; margin-left: 2px; letter-spacing: -0.02em; }

.case-desc {
  font-size: 14px;
  color: var(--muted);
  line-height: 1.5;
  border-top: 0.5px solid var(--rule);
  padding-top: 18px;
}

/* ─── SEARCH DEMAND (KEYWORD RAILS) ──────────────────────────────── */
.search-head {
  display: grid;
  grid-template-columns: 1.4fr 1fr;
  gap: clamp(40px, 6vw, 96px);
  align-items: end;
  margin-bottom: clamp(48px, 6vw, 72px);
}

@media (max-width: 820px) { .search-head { grid-template-columns: 1fr; gap: 28px; } }

.search-title {
  font-family: var(--display);
  font-weight: 500;
  font-size: clamp(36px, 5vw, 76px);
  line-height: 0.98;
  letter-spacing: -0.04em;
  color: var(--ink);
  max-width: 16ch;
}

.search-title em { font-style: italic; font-weight: 400; color: var(--accent); }

.search-sub { color: var(--muted); font-size: clamp(15px, 1.4vw, 17px); line-height: 1.6; max-width: 44ch; }

.kw-rails { display: grid; gap: 16px; }

.kw-rail {
  position: relative;
  overflow: hidden;
  -webkit-mask-image: linear-gradient(90deg, transparent 0, #000 6%, #000 94%, transparent 100%);
          mask-image: linear-gradient(90deg, transparent 0, #000 6%, #000 94%, transparent 100%);
}

.kw-track {
  display: inline-flex;
  gap: 12px;
  width: max-content;
  animation: kw-scroll 90s linear infinite;
  will-change: transform;
}

.kw-rail.reverse .kw-track { animation-direction: reverse; animation-duration: 120s; }

.kw-rail:hover .kw-track { animation-play-state: paused; }

@keyframes kw-scroll { to { transform: translateX(-50%); } }

.kw-chip {
  display: inline-flex;
  align-items: baseline;
  gap: 12px;
  padding: 10px 18px;
  border: 0.5px solid var(--rule);
  border-radius: 999px;
  white-space: nowrap;
  background: var(--bg);
  transition: border-color 280ms var(--ease), color 280ms var(--ease);
}

.kw-chip:hover { border-color: var(--ink); }

.kw-chip .pos {
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.06em;
  color: var(--accent);
}

.kw-chip .term {
  font-family: var(--display);
  font-weight: 500;
  font-size: 15px;
  letter-spacing: -0.01em;
  color: var(--ink);
}

.kw-chip .vol {
  font-family: var(--mono);
  font-size: 11px;
  color: var(--muted);
  font-variant-numeric: tabular-nums;
}

.kw-foot {
  display: flex;
  justify-content: space-between;
  align-items: baseline;
  margin-top: 32px;
  padding-top: 20px;
  border-top: 0.5px solid var(--rule);
  color: var(--muted);
  flex-wrap: wrap;
  gap: 16px;
}

.kw-foot strong { color: var(--ink); font-weight: 500; }

/* ─── SERVICES ───────────────────────────────────────────────────── */
.services-bg { background: var(--paper); }

.services-head { max-width: 1200px; margin: 0 auto clamp(56px, 7vw, 88px); }

.services-title {
  font-family: var(--display);
  font-weight: 500;
  font-size: clamp(36px, 5vw, 76px);
  line-height: 0.98;
  letter-spacing: -0.04em;
  color: var(--ink);
  max-width: 22ch;
}

.services-title em { font-style: italic; font-weight: 400; color: var(--accent); }

.service-list { border-top: 0.5px solid var(--rule-2); }

.service-row {
  display: grid;
  grid-template-columns: 60px 1fr 2fr 30px;
  gap: clamp(20px, 3vw, 48px);
  padding: clamp(28px, 3.2vw, 40px) 0;
  border-bottom: 0.5px solid var(--rule-2);
  align-items: center;
  transition: padding-left 360ms var(--ease), background-color 280ms var(--ease);
  position: relative;
}

.service-row::before {
  content: "";
  position: absolute;
  left: 0; top: 50%;
  transform: translateY(-50%) scaleX(0);
  transform-origin: left;
  width: 4px; height: 60%;
  background: var(--accent);
  transition: transform 360ms var(--ease-spring);
}

.service-row:hover { padding-left: 24px; }

.service-row:hover::before { transform: translateY(-50%) scaleX(1); }

.service-row:hover .service-name { color: var(--accent); }

.service-row:hover .service-arrow { color: var(--accent); transform: translate(6px, -6px); }

.service-num { color: var(--muted); }

.service-name {
  font-family: var(--display);
  font-weight: 500;
  font-size: clamp(28px, 3.4vw, 44px);
  letter-spacing: -0.03em;
  line-height: 1;
  color: var(--ink);
  transition: color 320ms var(--ease);
}

.service-desc {
  color: var(--muted);
  font-size: clamp(14px, 1.3vw, 16px);
  line-height: 1.55;
}

.service-arrow {
  justify-self: end;
  font-family: var(--display);
  font-size: 22px;
  color: var(--muted-2);
  transition: color 320ms var(--ease), transform 380ms var(--ease-spring);
}

@media (max-width: 720px) {
  .service-row { grid-template-columns: 40px 1fr 30px; gap: 16px; row-gap: 6px; }
  .service-desc { display: none; }
}

/* ─── AUDIT ──────────────────────────────────────────────────────── */
.audit-head {
  display: grid;
  grid-template-columns: 1.4fr 1fr;
  gap: clamp(40px, 6vw, 96px);
  align-items: end;
  margin-bottom: clamp(48px, 6vw, 72px);
}

@media (max-width: 820px) { .audit-head { grid-template-columns: 1fr; gap: 28px; } }

.audit-title {
  font-family: var(--display);
  font-weight: 500;
  font-size: clamp(36px, 5vw, 76px);
  line-height: 0.98;
  letter-spacing: -0.04em;
  color: var(--ink);
  max-width: 16ch;
}

.audit-title em { font-style: italic; font-weight: 400; color: var(--accent); }

.audit-sub {
  color: var(--muted);
  font-size: clamp(15px, 1.4vw, 17px);
  line-height: 1.6;
  max-width: 44ch;
}

.audit-form {
  display: grid;
  grid-template-columns: minmax(0, 1.3fr) auto minmax(0, 1fr) auto minmax(0, 0.85fr) auto;
  align-items: center;
  background: #fff;
  border: 0.5px solid var(--ink);
  border-radius: 999px;
  padding: 8px 8px 8px 24px;
  gap: 4px;
  transition: box-shadow 240ms var(--ease);
}

.audit-form:focus-within { box-shadow: 0 0 0 4px var(--accent-tint); }

.audit-form input {
  height: 56px;
  font-family: var(--display);
  font-size: clamp(15px, 1.3vw, 18px);
  letter-spacing: -0.01em;
  width: 100%;
}

.audit-form input::placeholder { color: var(--muted-2); }

.audit-form input[type="email"] { padding-left: 12px; }

.audit-divider {
  width: 1px;
  height: 24px;
  background: var(--rule-2);
  margin: 0 12px;
}

.audit-form button {
  height: 56px;
  padding: 0 28px;
  background: var(--ink);
  color: #fff;
  border-radius: 999px;
  font-family: var(--display);
  font-weight: 500;
  font-size: 15px;
  display: inline-flex;
  align-items: center;
  gap: 10px;
  transition: background 240ms var(--ease), transform 320ms var(--ease-spring);
  white-space: nowrap;
}

.audit-form button:hover:not(:disabled) { background: var(--accent); }

.audit-form button:disabled { opacity: 0.5; cursor: wait; }

.audit-meta {
  display: flex;
  gap: 28px;
  flex-wrap: wrap;
  margin-top: 22px;
  color: var(--muted);
}

.audit-meta .check { color: var(--accent); margin-right: 6px; }

.audit-status {
  display: none;
  margin-top: 24px;
  padding: 16px 22px;
  border-radius: 999px;
  border: 0.5px solid var(--rule);
  background: var(--bg);
}

.audit-status.is-loading { display: inline-flex; gap: 12px; align-items: center; color: var(--ink); }

.audit-status.is-error   { display: inline-block; border-color: var(--accent); color: var(--accent); background: var(--accent-tint); }

.spinner {
  width: 14px; height: 14px;
  border: 1.5px solid var(--rule-2);
  border-top-color: var(--ink);
  border-radius: 50%;
  animation: spin 0.8s linear infinite;
  flex-shrink: 0;
}

@keyframes spin { to { transform: rotate(360deg); } }

.audit-result { display: none; margin-top: 56px; }

.audit-result.is-shown { display: block; }

.result-head {
  display: flex;
  justify-content: space-between;
  align-items: baseline;
  flex-wrap: wrap;
  gap: 16px;
  padding-bottom: 24px;
  margin-bottom: 32px;
  border-bottom: 0.5px solid var(--rule);
}

.result-head .url { font-family: var(--mono); font-size: 13px; color: var(--ink); word-break: break-all; }

.result-head .url small { color: var(--muted); margin-right: 10px; }

.result-head .strategy { color: var(--muted); }

/* PSI scores ·secondary, footnote-style */
.scores-wrap {
  margin-top: 48px;
  padding-top: 28px;
  border-top: 0.5px solid var(--rule);
}

.scores-wrap .lbl-row {
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--muted);
  margin-bottom: 20px;
}

.scores {
  display: flex;
  flex-wrap: wrap;
  gap: clamp(20px, 3vw, 40px);
}

.score { display: flex; align-items: center; gap: 12px; }

.score-ring {
  --pct: 0;
  --color: var(--accent);
  width: 44px;
  height: 44px;
  border-radius: 50%;
  background: conic-gradient(var(--color) calc(var(--pct) * 1%), var(--rule) 0);
  display: grid;
  place-items: center;
  position: relative;
  flex-shrink: 0;
  transition: --pct 1200ms var(--ease-out);
}

.score-ring::after {
  content: "";
  position: absolute;
  inset: 4px;
  background: var(--bg);
  border-radius: 50%;
}

.score-ring .v {
  position: relative;
  z-index: 1;
  font-family: var(--display);
  font-weight: 500;
  font-size: 14px;
  letter-spacing: -0.02em;
  font-variant-numeric: tabular-nums;
}

.score .lbl {
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--muted);
  white-space: nowrap;
}

.opps { padding-top: 32px; border-top: 0.5px solid var(--rule); }

.opps h4 { color: var(--muted); margin-bottom: 24px; }

.opp {
  display: grid;
  grid-template-columns: 1fr auto;
  gap: 24px;
  align-items: baseline;
  padding: 20px 0;
  border-top: 0.5px solid var(--rule);
}

.opp:first-of-type { border-top: 0; padding-top: 0; }

.opp .t {
  font-family: var(--display);
  font-weight: 500;
  font-size: clamp(16px, 1.5vw, 19px);
  letter-spacing: -0.01em;
}

.opp .t small {
  display: block;
  font-weight: 400;
  font-size: 14px;
  color: var(--muted);
  margin-top: 6px;
  line-height: 1.5;
}

.opp .save {
  font-family: var(--mono);
  font-size: 11px;
  color: var(--accent);
  letter-spacing: 0.08em;
  text-transform: uppercase;
  white-space: nowrap;
}

.audit-punchline {
  margin-top: clamp(56px, 7vw, 88px);
  padding-top: clamp(48px, 5vw, 72px);
  border-top: 0.5px solid var(--rule);
  opacity: 0;
  transform: translateY(16px);
  transition: opacity 900ms var(--ease-out), transform 900ms var(--ease-out);
}

.audit-punchline.is-shown { opacity: 1; transform: translateY(0); }

.audit-punchline p {
  font-family: var(--display);
  font-weight: 500;
  font-size: clamp(32px, 5vw, 72px);
  line-height: 1.02;
  letter-spacing: -0.04em;
  color: var(--ink);
  max-width: 22ch;
  text-wrap: balance;
}

.audit-punchline em {
  font-style: italic;
  font-weight: 400;
  color: var(--accent);
}

.audit-after {
  margin-top: clamp(32px, 4vw, 48px);
  padding: clamp(24px, 3vw, 36px);
  background: var(--ink);
  color: #fff;
  display: flex;
  justify-content: space-between;
  align-items: center;
  gap: 24px;
  flex-wrap: wrap;
}

.audit-after p {
  font-family: var(--display);
  font-weight: 500;
  font-size: clamp(17px, 1.6vw, 22px);
  letter-spacing: -0.015em;
  max-width: 38ch;
}

@media (max-width: 720px) {
  .audit-form {
    grid-template-columns: 1fr;
    border-radius: 16px;
    padding: 8px;
    gap: 6px;
  }
  .audit-form input {
    height: 48px;
    padding: 0 12px;
    background: var(--paper);
    border-radius: 8px;
  }
  .audit-form input[type="email"] { padding-left: 12px; }
  .audit-form input[type="tel"]   { padding-left: 12px; }
  .audit-divider { display: none; }
  .audit-form button { width: 100%; justify-content: center; height: 48px; }
}

/* ─── STRATEGIST READ ·streamed Claude output ───────────────────── */
.strategist {
  margin-bottom: 48px;
  padding-bottom: 40px;
  border-bottom: 0.5px solid var(--rule);
}

.strategist:empty { display: none; }

.strategist h3 {
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--accent);
  margin: 36px 0 16px;
  font-weight: 500;
}

.strategist h3:first-child { margin-top: 0; }

.strategist p {
  font-family: var(--display);
  font-size: clamp(16px, 1.5vw, 19px);
  line-height: 1.55;
  letter-spacing: -0.01em;
  margin-bottom: 16px;
  color: var(--ink);
  text-wrap: pretty;
  max-width: 64ch;
}

.strategist strong { font-weight: 500; color: var(--ink); }

.strategist em { font-style: italic; color: var(--accent); }

.strategist ul { list-style: none; margin: 0 0 24px 0; padding: 0; }

.strategist ul li {
  font-family: var(--display);
  font-size: clamp(15px, 1.4vw, 17px);
  line-height: 1.5;
  letter-spacing: -0.005em;
  margin-bottom: 8px;
  padding-left: 24px;
  position: relative;
  color: var(--ink-3);
  max-width: 60ch;
}

.strategist ul li::before {
  content: "·";
  position: absolute;
  left: 0;
  color: var(--accent);
  font-family: var(--mono);
}

.strategist ol {
  list-style: none;
  counter-reset: opp;
  padding: 0;
  margin: 0 0 24px 0;
}

.strategist ol li {
  counter-increment: opp;
  font-family: var(--display);
  font-size: clamp(15px, 1.4vw, 17px);
  line-height: 1.55;
  letter-spacing: -0.005em;
  padding: 14px 0 14px 48px;
  position: relative;
  border-top: 0.5px solid var(--rule);
  color: var(--ink-3);
  max-width: 64ch;
}

.strategist ol li:first-child { border-top: 0; padding-top: 0; }

.strategist ol li::before {
  content: counter(opp, decimal-leading-zero);
  position: absolute;
  left: 0;
  top: 14px;
  font-family: var(--mono);
  font-size: 11px;
  color: var(--accent);
  letter-spacing: 0.06em;
}

.strategist ol li:first-child::before { top: 0; }

.strategist .typing {
  display: inline-block;
  width: 8px; height: 1em;
  background: var(--accent);
  vertical-align: -2px;
  margin-left: 2px;
  animation: typing 1s steps(2) infinite;
}

@keyframes typing { 50% { opacity: 0; } }

/* ─── SAMPLE AD IMAGE ·Higgsfield output ────────────────────────── */
.sample-ad {
  display: none;
  margin: 48px 0;
  padding: 40px 0;
  border-top: 0.5px solid var(--rule);
  border-bottom: 0.5px solid var(--rule);
}

.sample-ad.is-shown { display: grid; }

.sample-ad {
  grid-template-columns: 280px 1fr;
  gap: clamp(24px, 4vw, 56px);
  align-items: center;
}

.sample-ad-img {
  aspect-ratio: 9 / 16;
  background: var(--paper);
  border-radius: 12px;
  overflow: hidden;
  position: relative;
  box-shadow: 0 24px 48px -24px rgba(0,0,0,0.18);
}

.sample-ad-img.is-loading {
  display: grid;
  place-items: center;
}

.sample-ad-img.is-loading::before {
  content: "Generating sample creative…";
  position: relative;
  z-index: 2;
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--muted);
  text-align: center;
  padding: 0 24px;
  line-height: 1.6;
}

.sample-ad-img.is-loading::after {
  content: "";
  position: absolute;
  inset: 0;
  background: linear-gradient(110deg, transparent 30%, rgba(255,98,0,0.08) 50%, transparent 70%);
  animation: shimmer 1.6s linear infinite;
  z-index: 1;
}

@keyframes shimmer { from { transform: translateX(-100%); } to { transform: translateX(100%); } }

.sample-ad-img img { width: 100%; height: 100%; object-fit: cover; display: block; }

.sample-ad-meta .lbl {
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--accent);
  margin-bottom: 16px;
}

.sample-ad-meta h4 {
  font-family: var(--display);
  font-weight: 500;
  font-size: clamp(22px, 2.4vw, 30px);
  line-height: 1.1;
  letter-spacing: -0.025em;
  color: var(--ink);
  margin-bottom: 14px;
  max-width: 24ch;
  text-wrap: balance;
}

.sample-ad-meta p {
  font-family: var(--display);
  font-size: clamp(14px, 1.3vw, 16px);
  line-height: 1.5;
  color: var(--muted);
  max-width: 44ch;
  margin-bottom: 8px;
}

.sample-ad-meta .credit {
  font-family: var(--mono);
  font-size: 10px;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--muted-2);
  margin-top: 16px;
}

@media (max-width: 720px) {
  .sample-ad { grid-template-columns: 1fr; }
  .sample-ad-img { max-width: 240px; }
}

/* ─── REVIEWS ·magazine letters page ────────────────────────────── */
.reviews-hero {
  display: grid;
  grid-template-columns: 1.6fr 1fr;
  gap: clamp(40px, 6vw, 96px);
  align-items: end;
  padding-bottom: clamp(56px, 7vw, 88px);
  margin-bottom: clamp(40px, 5vw, 56px);
  border-bottom: 0.5px solid var(--rule-2);
}

.reviews-hero blockquote {
  font-family: var(--display);
  font-weight: 400;
  font-style: italic;
  font-size: clamp(28px, 4.4vw, 64px);
  line-height: 1.04;
  letter-spacing: -0.035em;
  color: var(--ink);
  margin-bottom: clamp(20px, 2.5vw, 32px);
  text-wrap: balance;
}

.reviews-hero blockquote::before { content: "\201C"; }

.reviews-hero blockquote::after  { content: "\201D"; }

.reviews-hero cite {
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--muted);
  font-style: normal;
}

.reviews-rating {
  display: grid;
  gap: 12px;
  justify-items: end;
  text-align: right;
}

.reviews-rating .stars {
  font-family: var(--display);
  color: var(--accent);
  font-size: 22px;
  letter-spacing: 0.06em;
  line-height: 1;
}

.reviews-rating .rating-num {
  font-family: var(--display);
  font-weight: 500;
  font-size: clamp(72px, 9vw, 128px);
  line-height: 0.84;
  letter-spacing: -0.05em;
  font-variant-numeric: tabular-nums;
  color: var(--ink);
}

.reviews-rating .rating-meta { color: var(--muted); }

.reviews-rating .rating-meta strong { color: var(--ink); font-weight: 500; }

@media (max-width: 880px) {
  .reviews-hero { grid-template-columns: 1fr; gap: 40px; }
  .reviews-rating { justify-items: start; text-align: left; }
}

.reviews-letters {
  display: grid;
  border-top: 0.5px solid var(--rule-2);
}

.letter {
  display: grid;
  grid-template-columns: 1fr auto;
  gap: clamp(20px, 4vw, 64px);
  align-items: end;
  padding: clamp(28px, 3.5vw, 44px) 0;
  border-bottom: 0.5px solid var(--rule-2);
  transition: padding-left 360ms var(--ease);
}

.letter:hover { padding-left: 12px; }

.letter blockquote {
  font-family: var(--display);
  font-weight: 400;
  font-size: clamp(18px, 2vw, 26px);
  line-height: 1.35;
  letter-spacing: -0.02em;
  color: var(--ink);
  max-width: 60ch;
  text-wrap: pretty;
}

.letter blockquote::before { content: "\201C"; color: var(--accent); margin-right: 0.05em; }

.letter blockquote::after  { content: "\201D"; color: var(--accent); margin-left: 0.05em; }

.letter cite {
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--muted);
  font-style: normal;
  white-space: nowrap;
  align-self: end;
}

@media (max-width: 720px) {
  .letter { grid-template-columns: 1fr; gap: 14px; }
  .letter cite { white-space: normal; }
}

/* ─── STATS BAND (ORANGE) ────────────────────────────────────────── */
.stats {
  background: var(--accent);
  color: #fff;
  padding-top: clamp(96px, 12vw, 160px);
  padding-bottom: clamp(96px, 12vw, 160px);
  position: relative;
  overflow: hidden;
}

.stats-lead {
  font-family: var(--display);
  font-weight: 500;
  font-size: clamp(36px, 5vw, 76px);
  line-height: 1.0;
  letter-spacing: -0.04em;
  max-width: 22ch;
  margin-bottom: clamp(64px, 8vw, 96px);
  color: #fff;
}

.stats-lead em { font-style: italic; font-weight: 400; color: rgba(255,255,255,0.78); }

.stats-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 0;
  border-top: 0.5px solid rgba(255,255,255,0.32);
  padding-top: 40px;
}

@media (max-width: 880px) { .stats-grid { grid-template-columns: repeat(2, 1fr); gap: 32px; } }

.stat { padding-left: 28px; border-left: 0.5px solid rgba(255,255,255,0.32); }

.stat:first-child { border-left: 0; padding-left: 0; }

.stat-value {
  font-family: var(--display);
  font-weight: 500;
  font-size: clamp(60px, 7.5vw, 112px);
  line-height: 0.92;
  letter-spacing: -0.05em;
  font-variant-numeric: tabular-nums;
  margin-bottom: 14px;
  display: flex;
  align-items: baseline;
}

.stat-value .suf { font-size: 0.55em; opacity: 0.85; margin-left: 2px; }

.stat-label { font-size: 14px; color: #FFF6EE; max-width: 220px; line-height: 1.4; }

/* ─── Blog offer & sample article ────────────────────────────────── */
.blog-offer {
  display: flex;
  justify-content: space-between;
  align-items: center;
  gap: 24px;
  flex-wrap: wrap;
  margin: 40px 0;
  padding: clamp(24px, 3vw, 32px);
  border: 0.5px solid var(--rule);
  background: var(--paper);
  border-radius: 8px;
}

.blog-offer .lbl {
  color: var(--accent);
  margin-bottom: 10px;
}

.blog-offer p {
  font-family: var(--display);
  font-weight: 500;
  font-size: clamp(16px, 1.5vw, 19px);
  letter-spacing: -0.01em;
  max-width: 44ch;
  line-height: 1.4;
}

.blog-offer.is-loading .btn { opacity: 0.5; pointer-events: none; }

.blog-offer.is-hidden { display: none; }

.blog-result {
  margin: 40px 0;
  padding: clamp(28px, 4vw, 48px);
  border: 0.5px solid var(--rule);
  background: #fff;
  border-radius: 8px;
}

.blog-head {
  display: flex;
  justify-content: space-between;
  align-items: baseline;
  gap: 16px;
  flex-wrap: wrap;
  padding-bottom: 20px;
  margin-bottom: 28px;
  border-bottom: 0.5px solid var(--rule);
}

.blog-head .lbl { color: var(--accent); }

.blog-head .kw { color: var(--muted); }

.blog-title {
  font-family: var(--display);
  font-weight: 500;
  font-size: clamp(28px, 3.6vw, 44px);
  line-height: 1.02;
  letter-spacing: -0.035em;
  color: var(--ink);
  margin-bottom: 16px;
  text-wrap: balance;
}

.blog-desc {
  font-family: var(--display);
  font-size: clamp(16px, 1.5vw, 19px);
  line-height: 1.45;
  color: var(--muted);
  max-width: 64ch;
  margin-bottom: 32px;
  font-style: italic;
}

.blog-body h2 {
  font-family: var(--display);
  font-weight: 500;
  font-size: clamp(20px, 2vw, 26px);
  letter-spacing: -0.025em;
  line-height: 1.15;
  margin: 32px 0 12px;
  color: var(--ink);
  text-wrap: balance;
}

.blog-body p {
  font-family: var(--display);
  font-size: clamp(15px, 1.4vw, 17px);
  line-height: 1.6;
  color: var(--ink-3);
  margin-bottom: 18px;
  max-width: 64ch;
  text-wrap: pretty;
}

.blog-body strong { font-weight: 500; color: var(--ink); }

.blog-body em { font-style: italic; color: var(--accent); }

.blog-status {
  margin-top: 16px;
  color: var(--muted);
  display: none;
}

.blog-status.is-loading { display: inline-flex; gap: 10px; align-items: center; }

/* ─── Case study video ───────────────────────────────────────────── */
.case-video { margin-top: clamp(40px, 5vw, 64px); }

.case-video .lbl {
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--muted);
  margin-bottom: 16px;
  display: inline-flex;
  align-items: center;
  gap: 10px;
}

.case-video .lbl .dot {
  width: 6px; height: 6px;
  border-radius: 50%;
  background: var(--accent);
  display: inline-block;
}

.video-wrap {
  position: relative;
  aspect-ratio: 16 / 9;
  background: var(--ink);
  border-radius: 8px;
  overflow: hidden;
  box-shadow: 0 24px 48px -24px rgba(0,0,0,0.18);
}

.video-wrap iframe {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
  border: 0;
}

/* ─── Audit live pulse note ──────────────────────────────────────── */
.audit-live {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  margin-top: 20px;
  padding: 8px 16px 8px 14px;
  border-radius: 999px;
  border: 0.5px solid var(--rule);
  background: var(--paper);
  color: var(--ink-3);
  font-size: 11px;
  letter-spacing: 0.1em;
  text-transform: uppercase;
}

.audit-live .pulse {
  width: 6px; height: 6px;
  border-radius: 50%;
  background: var(--accent);
  animation: pulse 1.6s ease-in-out infinite;
  flex-shrink: 0;
}

/* ─── PARTNER BIO · quote + gallery ──────────────────────────────── */
.partner-bio {
  font-family: var(--display);
  font-size: clamp(17px, 1.55vw, 21px);
  line-height: 1.5;
  color: var(--ink-3);
  max-width: 60ch;
  text-wrap: pretty;
}

.partner-bio p + p { margin-top: 18px; }

.partner-bio strong { color: var(--ink); font-weight: 500; }

.partner-quote {
  font-family: var(--display);
  font-weight: 400;
  font-style: italic;
  font-size: clamp(26px, 3.8vw, 52px);
  line-height: 1.06;
  letter-spacing: -0.035em;
  color: var(--accent);
  max-width: 22ch;
  margin: clamp(56px, 7vw, 88px) 0;
  text-wrap: balance;
}

.partner-quote cite {
  display: block;
  margin-top: 24px;
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--muted);
  font-style: normal;
}

.partner-gallery {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: clamp(12px, 2vw, 20px);
  margin: clamp(48px, 6vw, 72px) 0;
}

.partner-gallery figure { margin: 0; }

.partner-gallery .frame {
  aspect-ratio: 1 / 1;
  border-radius: 10px;
  overflow: hidden;
  background: var(--paper);
  box-shadow: 0 24px 48px -24px rgba(0,0,0,0.14);
}

.partner-gallery img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  display: block;
  transition: transform 600ms var(--ease-out);
}

.partner-gallery figure:hover img { transform: scale(1.04); }

.partner-gallery figcaption {
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--muted);
  margin-top: 14px;
}

@media (max-width: 720px) {
  .partner-gallery { grid-template-columns: 1fr; gap: 16px; }
}

/* ─── CASE FEATURES · detailed case studies ──────────────────────── */
.case-feature {
  padding: clamp(56px, 7vw, 96px) 0;
  border-top: 0.5px solid var(--rule);
}

.case-feature:first-of-type { border-top: 0; padding-top: 0; }

.case-feature-eyebrow {
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--accent);
}

.case-feature-name {
  font-family: var(--display);
  font-weight: 500;
  font-size: clamp(32px, 4.4vw, 60px);
  letter-spacing: -0.035em;
  line-height: 1.0;
  margin-top: 14px;
  color: var(--ink);
  text-wrap: balance;
  max-width: 22ch;
}

.case-feature-name em { font-style: italic; font-weight: 400; color: var(--accent); }

.case-feature-lede {
  font-family: var(--display);
  font-size: clamp(17px, 1.6vw, 22px);
  line-height: 1.4;
  color: var(--ink-3);
  max-width: 64ch;
  margin: clamp(24px, 3vw, 36px) 0 clamp(40px, 5vw, 64px);
  text-wrap: pretty;
}

.case-headline {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(220px, 1fr));
  gap: clamp(20px, 3vw, 40px);
  border-top: 0.5px solid var(--rule);
  border-bottom: 0.5px solid var(--rule);
  padding: clamp(32px, 4vw, 48px) 0;
  margin-bottom: clamp(40px, 5vw, 56px);
}

.case-headline .big {
  font-family: var(--display);
  font-weight: 500;
  font-size: clamp(44px, 5.5vw, 84px);
  line-height: 0.9;
  letter-spacing: -0.045em;
  color: var(--ink);
  font-variant-numeric: tabular-nums;
  display: flex;
  align-items: baseline;
}

.case-headline .big .suf { color: var(--accent); font-size: 0.55em; margin-left: 2px; }

.case-headline .lbl {
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--muted);
  margin-top: 8px;
  max-width: 28ch;
  line-height: 1.35;
}

.case-metrics {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(260px, 1fr));
  border-top: 0.5px solid var(--rule);
  border-left: 0.5px solid var(--rule);
}

.case-metric-group {
  padding: clamp(24px, 3vw, 36px) clamp(20px, 2.5vw, 32px);
  border-right: 0.5px solid var(--rule);
  border-bottom: 0.5px solid var(--rule);
}

.case-metric-group .lbl {
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--accent);
  margin-bottom: 20px;
}

.case-metric-group ul { list-style: none; padding: 0; margin: 0; }

.case-metric-group li {
  padding: 10px 0;
  border-top: 0.5px solid var(--rule);
  font-family: var(--display);
  font-size: clamp(14px, 1.3vw, 16px);
  line-height: 1.5;
  color: var(--ink-3);
}

.case-metric-group li:first-child { border-top: 0; padding-top: 0; }

.case-metric-group li strong {
  color: var(--ink);
  font-weight: 500;
  font-variant-numeric: tabular-nums;
}

.case-takeaway {
  margin-top: clamp(40px, 5vw, 64px);
  padding: clamp(32px, 4vw, 56px);
  background: var(--paper);
  border-radius: 8px;
  max-width: 88ch;
}

.case-takeaway .lbl {
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--accent);
  margin-bottom: 20px;
}

.case-takeaway p {
  font-family: var(--display);
  font-weight: 400;
  font-style: italic;
  font-size: clamp(18px, 1.8vw, 24px);
  line-height: 1.45;
  letter-spacing: -0.02em;
  color: var(--ink-3);
}

.case-takeaway p strong {
  color: var(--ink);
  font-weight: 500;
  font-style: normal;
}

/* ─── PARTNER HERO · portrait + positioning + audit ──────────────── */
.partner-hero-grid {
  display: grid;
  grid-template-columns: 1.15fr 0.85fr;
  gap: clamp(32px, 5vw, 80px);
  align-items: end;
  margin-bottom: clamp(48px, 6vw, 72px);
}

.partner-hero-text { max-width: 640px; }

.partner-portrait { margin: 0; }

.portrait-frame {
  background: #000;
  border-radius: 10px;
  overflow: hidden;
  aspect-ratio: 4 / 5;
  position: relative;
  box-shadow: 0 32px 64px -32px rgba(0,0,0,0.32);
}

.portrait-frame img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  object-position: center 10%;
  display: block;
}

.partner-portrait-cap {
  display: flex;
  justify-content: space-between;
  align-items: baseline;
  gap: 16px;
  margin-top: 16px;
  color: var(--muted);
  flex-wrap: wrap;
}

.partner-portrait-cap span:first-child { color: var(--ink); font-weight: 500; }

@media (max-width: 880px) {
  .partner-hero-grid { grid-template-columns: 1fr; gap: 40px; }
  .portrait-frame { max-width: 420px; }
}

/* ─── HERO · merged audit layout ─────────────────────────────────── */
.audit-hero-intro {
  margin-bottom: clamp(40px, 5vw, 64px);
  max-width: 1000px;
}

.audit-hero-sub {
  font-size: clamp(17px, 1.5vw, 20px);
  line-height: 1.5;
  color: var(--muted);
  max-width: 58ch;
  margin-top: clamp(28px, 3vw, 40px);
}

.audit-hero-sub strong { color: var(--ink); font-weight: 500; }

.hero .hero-credit {
  margin-top: clamp(48px, 6vw, 72px);
}

/* ─── AEO / GEO, the next frontier ──────────────────────────────── */
.frontier-head { max-width: 1200px; margin: 0 auto clamp(64px, 8vw, 96px); }

.frontier-head h2 {
  font-family: var(--display);
  font-weight: 500;
  font-size: clamp(40px, 6vw, 88px);
  line-height: 0.98;
  letter-spacing: -0.04em;
  max-width: 18ch;
  text-wrap: balance;
  color: var(--ink);
  margin-top: 20px;
}

.frontier-head h2 em { font-style: italic; font-weight: 400; color: var(--accent); }

.frontier-head p {
  font-size: clamp(17px, 1.5vw, 20px);
  line-height: 1.5;
  color: var(--muted);
  max-width: 60ch;
  margin-top: clamp(24px, 3vw, 32px);
}

.frontier-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  border-top: 0.5px solid var(--rule);
}

.frontier-col {
  padding: clamp(40px, 5vw, 72px) clamp(24px, 3vw, 48px);
}

.frontier-col + .frontier-col { border-left: 0.5px solid var(--rule); }

.frontier-abbr {
  font-family: var(--display);
  font-weight: 500;
  font-size: clamp(72px, 11vw, 168px);
  line-height: 0.9;
  letter-spacing: -0.06em;
  color: var(--ink);
  margin-bottom: 20px;
}

.frontier-abbr em { font-style: italic; font-weight: 400; color: var(--accent); }

.frontier-col .full {
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--accent);
  margin-bottom: clamp(24px, 3vw, 36px);
}

.frontier-col h3 {
  font-family: var(--display);
  font-weight: 500;
  font-size: clamp(22px, 2.2vw, 28px);
  letter-spacing: -0.025em;
  line-height: 1.15;
  margin-bottom: 16px;
  text-wrap: balance;
  color: var(--ink);
}

.frontier-col h3 em { font-style: italic; font-weight: 400; color: var(--accent); }

.frontier-col p {
  font-family: var(--display);
  font-size: clamp(15px, 1.4vw, 17px);
  line-height: 1.55;
  color: var(--ink-3);
  margin-bottom: 24px;
  max-width: 44ch;
  text-wrap: pretty;
}

.frontier-col ul { list-style: none; padding: 0; margin: 0; }

.frontier-col li {
  padding: 14px 0;
  border-top: 0.5px solid var(--rule);
  font-family: var(--display);
  font-size: clamp(14px, 1.3vw, 16px);
  line-height: 1.5;
  color: var(--ink-3);
  display: flex;
  gap: 14px;
}

.frontier-col li::before {
  content: "+";
  color: var(--accent);
  flex-shrink: 0;
  font-family: var(--mono);
  font-weight: 500;
}

@media (max-width: 820px) {
  .frontier-grid { grid-template-columns: 1fr; }
  .frontier-col + .frontier-col { border-left: 0; border-top: 0.5px solid var(--rule); }
}

/* ─── FAQ ────────────────────────────────────────────────────────── */
.faq-head { max-width: 1200px; margin: 0 auto clamp(48px, 6vw, 72px); }

.faq-head h2 {
  font-family: var(--display);
  font-weight: 500;
  font-size: clamp(36px, 5vw, 76px);
  line-height: 0.98;
  letter-spacing: -0.04em;
  color: var(--ink);
  max-width: 22ch;
}

.faq-head h2 em { font-style: italic; font-weight: 400; color: var(--accent); }

.faq-wrap { border-top: 0.5px solid var(--rule-2); }

.faq-item {
  display: grid;
  grid-template-columns: 4ch 1fr;
  gap: clamp(16px, 3vw, 40px);
  padding: clamp(28px, 3.5vw, 44px) 0;
  border-bottom: 0.5px solid var(--rule-2);
}

.faq-item .num {
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.12em;
  color: var(--accent);
}

.faq-item h3 {
  font-family: var(--display);
  font-weight: 500;
  font-size: clamp(20px, 2.2vw, 30px);
  letter-spacing: -0.025em;
  line-height: 1.1;
  margin-bottom: 16px;
  text-wrap: balance;
  color: var(--ink);
}

.faq-item p {
  font-family: var(--display);
  font-size: clamp(15px, 1.4vw, 17px);
  line-height: 1.55;
  color: var(--ink-3);
  max-width: 64ch;
  text-wrap: pretty;
}

@media (max-width: 720px) {
  .faq-item { grid-template-columns: 1fr; gap: 8px; }
}

/* ─── CTA (BLACK) ────────────────────────────────────────────────── */
.cta-section {
  background: var(--ink);
  color: #fff;
  text-align: center;
  padding-top: clamp(120px, 16vw, 200px);
  padding-bottom: clamp(120px, 16vw, 200px);
  position: relative;
  overflow: hidden;
}

.cta-eyebrow {
  display: inline-flex;
  align-items: center;
  gap: 12px;
  color: var(--accent);
  margin-bottom: clamp(28px, 3.5vw, 44px);
}

.cta-eyebrow::before, .cta-eyebrow::after {
  content: ""; width: 28px; height: 0.5px; background: var(--accent);
}

.cta-title {
  font-family: var(--display);
  font-weight: 500;
  font-size: clamp(48px, 8vw, 144px);
  line-height: 0.94;
  letter-spacing: -0.045em;
  color: #fff;
  margin: 0 auto clamp(36px, 4vw, 56px);
  max-width: 14ch;
}

.cta-title em { font-style: italic; font-weight: 400; color: var(--accent); }

.cta-sub {
  font-size: clamp(17px, 1.5vw, 20px);
  color: rgba(255,255,255,0.72);
  max-width: 56ch;
  margin: 0 auto clamp(48px, 5vw, 64px);
  line-height: 1.55;
}

.cta-buttons {
  display: flex;
  gap: 14px;
  justify-content: center;
  flex-wrap: wrap;
}

/* ─── FOOTER ─────────────────────────────────────────────────────── */
footer {
  border-top: 0.5px solid var(--rule);
  padding-top: clamp(56px, 7vw, 88px);
  padding-bottom: 28px;
}

.foot-grid {
  display: grid;
  grid-template-columns: 2fr 1fr 1fr 1fr;
  gap: clamp(24px, 4vw, 64px);
  padding-bottom: clamp(56px, 7vw, 88px);
}

.foot-grid h4 { color: var(--muted); margin-bottom: 20px; }

.foot-grid ul { list-style: none; display: grid; gap: 10px; }

.foot-grid a { font-size: 15px; color: var(--ink-3); }

.foot-grid a:hover { color: var(--accent); }

.foot-tag {
  font-family: var(--display);
  font-weight: 500;
  font-size: clamp(20px, 2vw, 26px);
  letter-spacing: -0.025em;
  line-height: 1.2;
  max-width: 28ch;
  margin-top: 24px;
}

.foot-bar {
  display: flex;
  justify-content: space-between;
  flex-wrap: wrap;
  gap: 16px;
  padding-top: 24px;
  border-top: 0.5px solid var(--rule);
  color: var(--muted);
  align-items: center;
}

.foot-clock {
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--ink);
  font-variant-numeric: tabular-nums;
  display: inline-flex;
  align-items: center;
  gap: 8px;
}

.foot-clock .pulse {
  width: 6px; height: 6px;
  border-radius: 50%;
  background: var(--accent);
  display: inline-block;
  animation: pulse 1.6s ease-in-out infinite;
}

@keyframes pulse { 50% { opacity: 0.35; transform: scale(0.85); } }

@media (max-width: 720px) {
  .foot-grid { grid-template-columns: 1fr 1fr; }
  .foot-grid > div:first-child { grid-column: 1 / -1; }
}

/* ─── MOTION PRIMITIVES ──────────────────────────────────────────── */
.word, .reveal {
  opacity: 0;
  transform: translateY(24px);
  filter: blur(6px);
  transition:
    opacity 900ms var(--ease-out),
    transform 900ms var(--ease-out),
    filter 900ms var(--ease-out);
}

.word.in, .reveal.in { opacity: 1; transform: translateY(0); filter: blur(0); }

.word { display: inline-block; }

/* magnetic hover wrapper for primary CTAs */
.magnet { transition: transform 320ms var(--ease-spring); will-change: transform; }

/* ─── CONTACT FORM SECTION, styles moved to /assets/contact-form.css ── */

/* ─── BOOK A MEETING · HubSpot Meetings embed ─────────────────── */
.meeting-section {
  padding-top: clamp(80px, 10vw, 144px);
  padding-bottom: clamp(56px, 7vw, 96px);
  background: var(--paper);
  border-top: 0.5px solid var(--rule);
}
.meeting-section .container { max-width: 1100px; }
.meeting-eyebrow {
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--accent);
  text-align: center;
  margin-bottom: clamp(16px, 1.6vw, 22px);
}
.meeting-title {
  font-family: var(--display);
  font-weight: 500;
  font-size: clamp(40px, 6vw, 80px);
  line-height: 0.98;
  letter-spacing: -0.035em;
  color: var(--ink);
  text-align: center;
  text-wrap: balance;
  max-width: 18ch;
  margin: 0 auto;
}
.meeting-title em { font-style: italic; color: var(--accent); font-weight: 400; }
.meeting-sub {
  font-size: clamp(16px, 1.5vw, 19px);
  line-height: 1.55;
  color: var(--ink-3);
  max-width: 64ch;
  margin: clamp(20px, 2.4vw, 28px) auto clamp(40px, 4.5vw, 64px);
  text-align: center;
}
.meeting-embed {
  background: #fff;
  border: 0.5px solid var(--rule);
  border-radius: 18px;
  padding: clamp(16px, 2vw, 28px);
  min-height: 720px;
  box-shadow: 0 40px 120px -60px rgba(0,0,0,0.12);
}
.meeting-embed .meetings-iframe-container { width: 100%; min-height: 680px; }
.meeting-embed .meetings-iframe-container iframe { width: 100%; min-height: 680px; border: 0; display: block; }

/* Inline contact CTA inside the About section */
.about-contact-cta {
  display: inline-flex;
  align-items: center;
  gap: 12px;
  margin-top: clamp(24px, 3vw, 36px);
  padding: 14px 28px;
  background: var(--ink);
  color: #fff;
  border-radius: 999px;
  font-family: var(--display);
  font-weight: 500;
  font-size: 15px;
  transition: background 200ms var(--ease), transform 200ms var(--ease);
}
.about-contact-cta:hover { background: var(--accent); transform: translateY(-1px); }
.about-contact-cta .arr { transition: transform 200ms var(--ease); }
.about-contact-cta:hover .arr { transform: translateX(4px); }